Modern Marketing has taken a new turn due to technological innovation in the field of telecommunications. IVR and MCM, i.e., Interactive Voice Response Campaign System and Missed Call Marketing Solutions comprise most of the modern marketing techniques through telecommunications.
What is IVR?
Interactive Voice Response (IVR) is a technology that uses voice and DMTF tones input via keypad to interact with users. These systems are meant to handle huge call loads. IVR is known for its reduction of caller waiting time. In a simpler sense, IVR gives a pre-recorded audio and accepts keypad input, after it gives an option driven menu.
How can both techniques be combined to get a unique solution?
IVR and MCM can be combined to get a unique marketing solution that can be user friendly, affordable, less time consuming and really simple.
Missed Call Marketing is limited to a certain extent as the complete information isn’t necessarily received by the end user; and IVR has its chances of getting calls wasted to uninterested users. Therefore, a unique system can be created using both techniques, which will follow the following process:
- 1. A ‘missed call’ is circulated through ads and campaigns
- 2. Customer places a call
- 3. Call is terminated
- 4. An outbound call is placed to a customer
- 5. The customer is run through the menu
- 6. Customer gets the information.
Thus, it avoids the drawbacks of both MCM and IVR and a unique system is created that can boost marketing to a new level.
MERABT offers such a combined marketing system. One of the most reputed solutions providers in the telecommunications sector, MERABT has developed several innovative and cutting-edge solutions, spanning across various sectors.